I’m going to show you how I outsource my link building. Yes, I said outsource, but it’s most likely not the sort of scary outsourcing that a majority of individuals are thinking about right now. This has nothing with regards to directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that.
I’m operating a small Search Engine Optimization Company in Australia, and until I will afford to move into an expensive office like SEOmoz and hire full-time employees, I will have to utilize the opportunities the world wide web offers, in this case outsourcers.
I’m going to tell you examples and screenshots of your entire process. Through the initial search query, towards the end-results (links galore!)
Step one, assist them to obtain the sites you would like links from.
This is a quote straight from the basecamp project which I have formulated for my link builders.
Here are a few things we must have to bear in mind when we are searching for websites to request links from. I will add new observations to this particular list when we go. When you have questions, just reply to the message down below.
Always use Google.com or perhaps the Google site for your country we are looking to get links from. For example, whenever we want Australian sites, please use Google.com.au – This is because the outcomes can vary from Google.com.ph When we want links from only Australian sites, take advantage of the Google search operator such as this: inurl:.links.html keyword site:.com.au
Link pages on sites tend to be called link,links,resources,partners,useful links, etc. To find these use the Internet search operator: inurl:.links.html keyword Besides .html, other popular extensions are: htm, xhtml, php, asp, aspx
It is a basic understanding and reference point for your link builders. When they have any queries, they add comments on the basecamp thread, and that i will respond to them, so they can always return back in and find out how I desire them to locate potential link partners.
According to the project our company is focusing on, I usually just compile a long list of 800 keywords from your Adwords tool. I trim it down to around 50 keywords, that i would like them to use when you are evaluating link pages. This may have them busy for weeks, because I allow them to glance at the initial few hundred SERPs of each and every query they are.
Some tools to speed things up for these people will be the Multi-Link Firefox add-on, which automatically opens every result link inside a new tab, along with the Raven toolbar, that will let them add link requests to the campaign having a single click. It will also tell them if a site was contacted before, of course, if we currently have the link there or not.
In order for us to keep up a stable rate of link requests per day, a great deal of our emails are templates. A few of the variables inside the templates should be personalized for every link request, like the page title, first name, their links page URL, our links page offer URL.
For instance, from the email header, we like to use the websites title: “Regarding the Sydney Blue Widget site”. Or, perform A/B split testing, we use such as: “A suggestion for the sydneybluewidget.com.au site” – whatever causes it to be seem more personalized. The templates have markings about the variable places, in which the linkbuilders need to affect the details. This is completed with Notepad , but now we’re employing a plugin we only recently discovered called “Canned Responses” for gmail. (found out that little gem through the SEER Interactive blog a couple of weeks ago)
In this case, I’d offer them a web link on our web properties that is relevant for a Sydney business. We’ve got a great deal of geographical and business niche topical pages on our exchange sites, and many small business owners love getting links from the sites. Once they’re hooked on the concept of obtaining a link, we ask them to return the favor by linking from page XYX to the client for your project.
This is when the quality link building stops. They’ve found a prospect, they’ve emailed them an offer, they’ve added the request for the Raven link manager and set up the system to check if the website link goes live, and they’ve labeled the conversation as “follow up” or “in progress” in gmail. And once I log in, I can see exactly which emails must be actioned.
This is exactly what the current inbox looks like. I’ve cleaned it a little for client privacy reasons.
It appears like it’s time for me personally to action a few of these emails, because there’s some people within that are pleased to produce the hyperlinks I requested. As you have seen there’s a good amount of responses, and so they keep coming in, meaning I have to invest a few hours every day hustling over email for the best possible links for my clients.
This process works quite well for me, and also since for that link builders its even more of a numbers game than anything else, I actually have had some exceptional links range from way we all do this. Not all the links will be great links, but some we get are exceptional.
Just the other day I purchased an incredible link on the homepage of a pagerank 6 .GOV site, with more than 50K backlinks, and my link may be the second link on the page, above the fold, followed, my keywords, and is particularly the only real outbound link on the highly relevant site. All because of a quick email template. The hyperlink builders take around 3 dexlpky39 per email request, so that’s ~20 each hour / ~160 every day / ~800 per week / ~3200 per month. With a response rate of ~5%, we’re placing about 160 links a month per link builder.
They get compensated $2 each hour, which is actually greater than the normal wage inside the Philippines, so they’re quite satisfied with it. I do believe it’s worth it. Obviously the followup is the job, and you will have to convince the web site proprietors to obtain that link up, but isn’t that this fun a part of building links?